Solvis Consulting, LLC

Salesforce.com Winter 09 Campaign Influence Demo

Campaign Influence is a new functionality in Salesforce.com that allows you to find other related contacts associated to multiple campaigns.

Neighborhood America Partnership with Solvis Consulting Brings Company’s Award-Winning Solution to CRM Global Marketplace

Naples, FL (PRWEB) November XX, 2008 – Neighborhood America, a 2008 CODiE Award winner for “Best Social Networking Solution” for enterprises, announces a new strategic partnership with Solvis Consulting, a Customer Relationship Management (CRM) consulting company with significant experience working in the Latin American region as well as the U.S., Mexico, Canada and Puerto Rico.

In today’s global market, knowing your customers is the key to keeping your customers. Neighborhood America’s ELAvate solution allows companies to optimize their existing relationships with customers, employees, and partners – those who hold the power to help the company succeed – by creating online networks for the purpose of driving business value. The partnership with Solvis Consulting will provide those companies with the right CRM strategy to retain and continually grow these networks.

Solvis Consulting conducts an in-depth analysis of the company’s structure and then recommends methodologies to transform business processes. Among those approaches is establishing a social media presence, to benefit from consumer feedback or collaborate with partners, employees, or stakeholders. As a partner, Solvis Consulting will offer its customers Neighborhood America’s enterprise social network solution.

“More often than not, CRM fails without a strategy in place,” says Jesus Hoyos, Managing Partner of Solvis Consulting. “We now have an ally in Neighborhood America, a company who can share their expertise with our customers and improve their chances of success.”

“The need for companies to connect people to solve problems and create business value is a global challenge,” said Dan Miller, Executive Vice President of Neighborhood America. “Our partnership with Solvis Consulting expands our reach into Latin America and aligns us with this exceptional team at the forefront of integrating CRM and social media strategies.” 

With the Solvis Consulting partnership, Neighborhood America continues its momentum of building strategic partnerships that deliver the services that enterprise customers are asking for, intended to optimize results. To learn more about Neighborhood America's partner program, visit http://www.neighborhoodamerica.com/partners or contact Judy Mod, Director of Business Development, at (678) 366-4696.

 

 

About Neighborhood America


Neighborhood America's ELAvate solution was named the software industry's 'Best Social Networking Solution' for enterprises, honored with the 2008 Codie Award. ELAvate enables companies to build online and mobile communities to engage consumers, facilitate ongoing dialogue around their brand, and gain continued business intelligence. Brands such as Scripps Networks, FOX News, and Adidas rely on Neighborhood America for its award-winning technology and commitment to guide them through the entire community-building process - from strategy, through implementation, to ultimate success. Learn how your company can gain a competitive advantage by visiting: www.neighborhoodamerica.com.

Salesforce.com "Force.com Sites"

Salesforce.com is expanding the functionality of its' Force.com SaaS application platform with Force.com Sites:

"If you liked last year's Visualforce developer preview, or even if you're new to building in the cloud, you'll love what you can do with Force.com Sites.
This new technology lets you easily create and publish Web sites and applications on the Force.com platform—with no user logins required. The possibilities are endless: e-commerce and recruiting sites, event and survey portals, and more."

SFDC's force.com platform  is the world’s first platform as a service (PaaS), Force.com gives you the power to deliver enterprise-class Web applications on demand—without the cost of deploying infrastructure. It’s all about computing in the "cloud," and Force.com is the platform powering the new software-as-a-service (SaaS) paradigm.

Dreamforce 2008 Tweets - Salesforce.com

Jesus Hoyos tweets from the first Dreamforce 2008 Webcast:

1. Demo of new LincVolt site #salesforce   4 minutes ago from web
2. Neil Young - LincVolt - site to develop new car technology #salesforce 24 minutes ago from web
3. Neil Young! #salesforce 28 minutes ago from web
4. Force.com allows you to use Amazon web services #salesforce about 1 hour ago from web
5. CRM meets Social Networking - Starbucks = Force.com & Facebook #salesforce about 1 hour ago from web
6. Starbucks Ideas running within Facebook! #salesforce about 1 hour ago from web
7. My Starbucks Idea - Force.com Site and Facebook... this is a great idea! #salesforce about 1 hour ago from web
8. My Starbucks Idea: http://mystarbucksidea.forc... #salesforce about 1 hour ago from web
9. My Starbucks Idea runs on Force.com Site #salesforce about 1 hour ago from web
10. Impresive Facebook and Force.com demo #salesforce about 1 hour ago from web
11. @ajlopez long tail for cloud computing, agree, but hard to sell for PYMES and somo large enterprises in Latam #salesforce about 1 hour ago from web in reply to ajlopez
12. Create your force.com apps and run it on Facebook #salesforce about 1 hour ago from web
13. Map the social graph with Facebook and Force.com #salesforce about 1 hour ago from web
14. Enterprise meets social #salesforce about 1 hour ago from web
15. Salesforce.com & Facebook presentation by Sherly #salesforce about 1 hour ago from web
16. I have been waiting for a CRM app to integrate to a social network... looks like Force.com is delivering this. #salesforce about 1 hour ago from web
17. Enterprise Apps inside Facebook, or Facebook in Force.com = Force.com for Facebook #salesforce about 1 hour ago from web
18. The end of software with the platform #salesforce about 1 hour ago from web
19. New platforms with Facebook, Google, Amazon Web Services #salesforce about 1 hour ago from web

Talking Marketing Automation in Santo Domingo

Last month, SAS Caribbean invites Solvis to present at a Marketing Conference in Santo Domingo, Dominican Republic, hosted by the La Pontificia Universidad Católica Madre y Maestra (PUCMM). The topics that Earl LaChance covered were:

1. The goals of a Marketing Intelligence/Marketing Automation (MA) software solution
2. A review of the key concepts and goals of an implementation of SAS MA
3. Customer Segmentation and Statistical Predictive Models
4. The Marketing Automation life cycle and the applications involved
5. A demo of SAS Campaign Studio and SAS Web Report Studio

After the SAS demo, Earl fielded many questions regarding best practices and his experience implementing Marketing Automation solutions in Fortune 500 companies in the Americas.

CRM Certification in Argentina

Last week Jesus Hoyos, Solvis' Managing Partner, participated as an Instructor in the CRM Certification seminars held in Córdoba and Buenos Aires. Each certification was designed for 25 participants providing the opportunity to have a productive learning and networking environment.

The certifications were produced by BPT Partners, Solvis Consulting, Approach Technologies, CustomersForever and Centro de Formación Professional de Contact Centers.

We would like to thanks the hosting and media sponsors, including all of you that help in the organization of the events, not only in Argentina, but in México and Perú.

And thanks to all the participants from Colombia, Venezuela, Lima, México, Guatemala, Códoba and Buenos Aires... these certifications were designed for you, the CRM practicioner.

Lima Pictures
México Pictures
Córdoba Pictures
Buenos Aires Pictures

Una Charla de Marketing Automation en La Republica Dominicana

La semana pasada SAS Caribe invitó a Solvis a dar una charla en Santo Domingo. Earl LaChance expuso ante mas de 60 personas en La Pontificia Universidad Católica Madre y Maestra (PUCMM). Los temas tratados fueron:

• Las Metas de Marketing Intelligence/Marketing Automation (MA)
• Revisión de los conceptos claves y metas de una implementación de MA
•  Segmentación y Modelos Predictivos
• El ciclo de Marketing Automation con las aplicaciones de SAS
• Demo de SAS Campaign Studio y SAS Web Report Studio

Después del demo de SAS, hubo muchas preguntas acerca de experiencias de implementaciones de SAS, incluyendo los retos y ‘best practices’.

 

Earl LaChance con los estudiantes MBA y Marketing de la universidad (PUCMM )

MyCRMCareer.com Review

We've been working with MyCRMCareer.com for some time now, and highly recommend their web site and services. They define themselves as:

" The CRM industry's first Social Network dedicated to CRM Professionals in Sales, Marketing, Support
and IT Professionals involved with Customers."

Recently, they have partnered with Neighborhood America, a leading provider of Social Networking solutions. Working with Neighborhood America, MyCRMCareer.com has upgraded their site to allow Web 2.0 concepts such as profiles, blogs, posts and threads on various topics.

Excellent idea! This greatly facilitates the communications between the various user groups, including Employers, Consultants, and those seeking employment.

We highly recommend visiting and joining MyCRMCareer.com.

A Customer Definition

Without a concrete definition of what a customer is, your CRM strategy (processes, people, culture, technology), will always have the deal with the  "definition of the day". Every employee will have different perceptions of what customer is, affecting the overall customer experience.

Our definition of a customer is:

A customer is a person that has many roles, that can influence (or not) a buying decision, as a consumer or a contact in an organization (i.e. a business partner, a company, government, etc).

The characteristics of this person are based on contact relationships, accounts, transactions, and  organization the person belongs to.  These characteristics are then classified by data attributes in the database and/or different systems and most be part of all business rules regarding people, processes and technology. These attributes are divided in 5 major sections: 

1. Demographics: age, sex, hobbies, preferences, dislikes, etc
2. Deterministic: title, name, roles, address, email, mobile, phone, etc.
3. Inferred: customer value, sales, complaints, satisfaction, segment, etc.
4. Relationships: accounts, family, friends, organizations, social media, etc.
5. Interactions & Transactions: emails, phone calls, purchases, cases, collections etc.

This definition needs to be implemented in all your processes and CRM technologies, and most be part of your CRM change management.